The internet has become a go to place for most services, and especially major businesses. To some, what they do in the internet is not just a sideline job anymore. Some even make this as the main money making resource. In that case, understanding the culture of the internet is very important.
Google has made changes recently with regards to the algorithms which they are using. These are aimed to cut down on websites which are spamming the system. With their presence, Google’s system becomes slow with these chucking up their system.
Among the three updates that Google made over the summer, one of them was named Penguin. This has become one of the challenges that every SEO agency london currently has.
If you are not well informed about it, Google’s algorithms are being named after animals. It is just like the other two algorithms that they use such as Hummingbird and Panda. However, along with the changes in the algorithms also comes the adjustment. Companies such as SEO Agency London and every Reputation Company Management have to do in order to become successful with the updates.
It is imperative that you know about these updates, especially those who are part of a PPC agency london. In this regard, here is a run down of the changes that each Penguin update has done in the culture of the internet.
First there was Penguin 1, which was released on April 24, 2012. This was the first time that the world knew about this update, and this is also the first time that Google has been aggressive with regards to killing websites which are using aggressive methods of trying to up their site’s ranks. White Hat SEO is not included in this case. As a result of the update, at least three percent of websites were affected.
On May 26, 2012, Google released another update of the Penguin, which was aptly named as Penguin 2. This update targeted websites which have violated Google’s quality guidelines. That is why they reminded webmasters and agencies such as SEO Agency London to provide high quality content. However, this was only a minor update, which affected only 0.1 percent of sites online.
With Penguin 3, Google targeted several languages which are used in the search engine. Again, this is another minor update that only affected approximately 0.3 percent of queries.
On May 22 of this year, the fourth Penguin update, but only the second that covers major changes in its algorithms. In this one, the more spam that a particular language has, the greater the effect it will have on them.
In hind sight, this will be affecting the way some companies will be dealing with their clients, and though Penguin 5 was released, it still runs on the same system. This should give every reputation management company confidence since it gives them more time to adjust.
Google will continue to make adjustments in order to make sure that their system will run better. What web masters can do is adapt, especially that it has become more of a business than just a past time.